The Marketing Paradox: To Spend or Not to Spend


A thoughtful viewpoint to the classic question.

We’d also strongly recommend you read “Does Your CEO Believe in Marketing?,”  which is a great post from Whizard Strategy on the same topic.

quote-half-the-money-i-spend-on-advertising-is-wasted-the-trouble-is-i-don-t-know-which-half-john-wanamaker-193077John Wanamaker famously said, “I know half the money I spend on advertising is wasted, but I can never find out which half.”   This pretty much sums up how CEO’s and CFO’s think about marketing.  


For more on this topic from Channel Instincts, see our blog “Are You Giving the CEO and CFO a Reason to Invest In Marketing?”