Let me tell you a shopping story.

A few days back I wanted to buy a western top and didn’t have the time to visit many stores and check them out for myself. I am a very choosy shopper and usually try to visit as many shops as I can before buying something. In this case, I was in a hurry and quickly texted my WhatsApp group, who according to me are a bunch of conscious and smart shoppers. They gave me a list of sites wherein I had the option to view the collection of multiple brands, do a comparative study of the prices, ratings and reviews. It worked miraculously for me and I ended up with a fabulous green Van Heusen top as well as two pairs of jeans from Vero Moda in a matter of an hour or so.

The moment I reached out for my smartphone…