A Quick Dirty Dozen Fun Marketing Statistics

A Quick Dirty Dozen Fun Marketing StatisticsSometimes stats are so compelling that they are worth repeating.

Call us geeks, but we love marketing statistics and metrics. Here’s a dozen fun facts from a recent email from Robert Fleming, the CEO of the eMarketing Association.

  1. 85% of people would rather provide an e-mail for an e-book over a tweet.
  2. Blogs are 63% more likely to influence purchase decisions than magazines.
  3. Companies that blog more than 15 times per month get 5 times more traffic.
  4. The average content length for a page that ranks in top 10 position is 2000 words.
  5. If a post is greater than 1,500 words, it receives 68.1% more tweets and 22.6% more Facebook likes.
  6. Articles with images get 94% more views.
  7. Using videos on landing pages can increase conversions by 86%.
  8. Videos get 267% more links than normal posts.
  9. 58% of your audience will stop watching video within the first 90 seconds.
  10. 20% of people will read text while 80% of people will watch a video with the same exact content.
  11. Viewers retain 58% of what they see but only 10% of what they read.
  12. Average buyer consults 11 consumer reviews on the path to purchase.

Do you have some fun facts or stats? Share them as comments to this post!

Good Selling!

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6 B2B Marketing Trends To Outperform The Competition In 2015

With 2014 nearly over, it’s time to get out the crystal ball and share what will be the big trends for B2B marketing in 2015.

There’s no end to posts predicting the next big thing in 2015. And we all know those predictions are usually wrong – let’s make some, anyway!

Seeing marketing through the customer’s eyes

Seeing through the customer’s eyesMarketing and sales are starting to focus on adopting buyers’ perspectives with regards to selling. This “customer-based selling” is not selling in the traditional sense but more about helping customers to buy – a subtle but distinctive shift in mindset – and content is absolutely key to the success of this. Moving into 2015, content will become even more critical in the customer-based selling process, as marketing and salespeople look to share insights and engage customers based on what they need to make it easier for them to buy.

Content marketing is here to stay

Content marketing is here to stayContent, which is here to stay because brand building is storytelling and marketing is teaching, will continue to improve in quality instead of just quantity. The most successful content will be relevant, entertaining and informative based on where the customer is during their purchase journey. Content should build on itself, be aligned to your sales funnel and move with your customers in their purchase journey.

A picture is worth 1000 words

A picture is worth 1000 wordsVisual content is critical for brands to reach and engage their audiences. Infographics (especially with interactive graphics and embedded video) will continue to grow in popularity because of their value in education and thought leadership, all delivered in understandable sound bites. Expect short, graphically powerful slideshows to also gain popularity in delivering sales messaging.

Show and sell with video content

Show and sell with video contentWith Youtube’s popularity showing no signs of slowing down, video content will become the go to content resource for marketers. There may also be a shift from longer, consumable content like YouTube videos to shorter, snackable content like Instagram 15-second videos and Vine 6-second videos in B2B marketing.

Data will drive personalization

Data will drive personalizationIn 2015, data will play a larger role in content marketing. Beyond just producing great content, marketers need to reach and engage the right audience. Marketers will use data to personalize and deliver content to their highly connected, always-on users helping to create a more informed decision that reduces the risk of being overlooked and increases purchase confidence.

Fostering brand advocates

Are You Your Customers Biggest Fan?Marketers have always known that users who love their products buy more. We’ll see B2B marketers using creative and varied tactics on multiple social media platforms to build sales and win more users by sharing that are visual, compelling buyer testimonials.

Trends are both threats and opportunities for B2B marketers

6 Trends in B2B MarketingCompanies that see social media as something for teenagers will miss the opportunity to connect and educate their customers in a compelling way. Ultimately, they risk becoming irrelevant.

Marketers who move forward with these trends have the opportunity to differentiate themselves in the marketplace, be seen as innovators and improve their odds of outperforming the competition.

What trends do you see for B2B marketers in 2015?

Good Selling in 2015!