Call us geeks, but we love marketing statistics and metrics. Here’s a dozen fun facts from a recent email from Robert Fleming, the CEO of the eMarketing Association.
- 85% of people would rather provide an e-mail for an e-book over a tweet.
- Blogs are 63% more likely to influence purchase decisions than magazines.
- Companies that blog more than 15 times per month get 5 times more traffic.
- The average content length for a page that ranks in top 10 position is 2000 words.
- If a post is greater than 1,500 words, it receives 68.1% more tweets and 22.6% more Facebook likes.
- Articles with images get 94% more views.
- Using videos on landing pages can increase conversions by 86%.
- Videos get 267% more links than normal posts.
- 58% of your audience will stop watching video within the first 90 seconds.
- 20% of people will read text while 80% of people will watch a video with the same exact content.
- Viewers retain 58% of what they see but only 10% of what they read.
- Average buyer consults 11 consumer reviews on the path to purchase.
Do you have some fun facts or stats? Share them as comments to this post!
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