Do you market to your employees as powerfully as you do to your customers?

It seems that marketing teams are always customer facing. Sure that’s where the sales dollars are, but why stop there?

Employees can be your best marketing ambassadors. In fact, they can be a social media powerhouse for you.

But there are some brands that shift the focus. Brands like Apple or IKEA. Those brands create a powerful force through their employees.

What happens when the marketing team focuses first on employees and then on its customers?

Patrick Neeman posted How Inspired Is Your Brand? Read Apple’s Onboarding Letter . He found an old blog post from a new Apple hire and reposted Apple’s welcome letter.

Like most great communications, it’s short and simple. Which only makes it more powerful:

Here’s what Apples’ onboarding welcome letter said

There’s work and there’s your life’s work.

The kind of work that has your fingerprints all over all. The kind of work that you’d never compromise on. That you’d sacrifice a weekend for. You can do that kind of work at Apple. People don’t come here to play it safe. They come here to swim in the deep end.

They want their work to add up to something.

Something big. Something that couldn’t happen anywhere else.

Welcome to Apple.

Apple is not alone. IKEA is another standout in harnessing the passion of its employees.

Does your company even come close to something like this?

Good Selling!

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