Category: Brand
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Are Your Promotions Predictable?
Are you repeating the same promotions year after year? And, worse, feeling like you have no other choice? The funny thing about promotions is that they become addicting – the buyer is counting on you to increase your year over year comps. That means you have to run a promo again at the same basic…
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Are QR Codes A Marketing Gimmick?
There are plenty of articles talking about the failure of QR codes. Most with pictures proving their point. So QR codes are stupid, right? Don’t jump to conclusions.
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Is Messaging Confusion Hurting Sales?
Is your management team in sync with customer perceptions? If they aren’t, that confusion can hurt your sales.
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The Marketing Paradox: To Spend or Not to Spend
John Wanamaker famously said, “I know half the money I spend on advertising is wasted, but I can never find out which half.” This pretty much sums up how CEO’s and CFO’s think about marketing.
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Are You Avoiding These Trade Show Spoilers?
If it seems like no one is in your trade show booth except other exhibitors or people trying to sell you something, you may be falling prey to these trade show spoilers. Here’s what NOT to do. That is, if you actually want to drum up any business. 1. Skipping booth training for the sales…
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Are You Using These Trade Shows Secrets?
Did the trade show season sneak up on you and your team again this year? The show date seems distant, especially before the holidays, and we always think there’s plenty of time for planning. Then the shipping date for the booth and products hits us like a bucket of cold water and the mad rush…
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Channel Instincts: Top 10 Posts of 2013
Channel Instincts posted its first blog on February 16, 2013. Since then, the site has had over 15,000 views. No one has been more surprised than us and we truly thank you for your interest and comments. But not all of you have been with us for the entire journey and while we have our…
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Are You Your Customer’s Biggest Fan?
But, customers sold on unfulfilled promises can be lost forever once they are unsold. The web and social media give these unhappy customers a megaphone to declare their disappointment, frustration and, occasionally, raw bitterness.
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Build Your Content Marketing Using Rubbermaid’s 7-Step Strategy
Use content marketing to stand out and gain preference by helping consumers become educated and knowledgeable about your category
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Are Your Product Margins Caught Between a Rock and a Hard Place?
Accomplishing a growth agenda often requires a significant paradigm shift. You can no longer afford to simply “market what we make.”
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What’s Your Advertising Agency Accountable For?
Amazingly, accountability is a concept that often strikes fear in the hearts of both ad agencies and marketing managers.
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7 Steps to Writing an Internal Communications Plan
What’s the best way to communicate? How much should you communicate? How do you make sure your messages are heard? This guide will take you step-by-step through the communication process.
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4 Steps to Building an Internal Communication Plan
Communication is critical within any business setting, but most importantly within a manufacturing facilities − where the right communication can really impact change and translate into business success. What’s the best way to communicate? How much should you communicate? How do you make sure your messages are heard? This guide will take you step-by-step through…
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9 Simple Principles To Avoid Badvertising
Badvertising, or bad advertising, is all too common. Companies know they should be advertising to get their brand or product in front of potential buyers, but too often they miss the mark. Sometimes it’s an effort to cram too much into one ad (I explore this problem in my post 5 Simple Tips for Creating…
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10 Guidelines for More Effective Advertising
Follow these 10 guidelines for more effective advertising.