Category: Integrated marketing
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Planning Success: 5 Critical Steps To Creating A Marketing Plan
Having a marketing plan forces you to take the time to understand and identify those customers and tools that will have the greatest return – as well as understand the resources necessary for success.
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The Marketing Audit: Finding the Reason for Your Success
Why is your company doing so well? Why is it experiencing some difficulties? What are you doing right? And, more importantly, what are you doing wrong? Effective marketing requires a plan, with objectives, strategies and tactics for reaching goals. After these steps have been taken, a review of their effectiveness should be undertaken on a…
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Do You Need a Brand Road Map?
The goal of a brand vision is to drive sales and profits by building a strong, differentiated brand
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Are You Following These 8 Basic Steps For Online Success?
Here are eight basic ways to become part of the dialog and create awareness of your company and products.
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Is Your Marketing Thought Up or Thought Through?
Products become commodities without brand building. What’s more, consumers are willing to pay more for brands they love. But the real bottom line is this: competitors will define your brand if you don’t define it yourself.