Tag: B2B
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Are The Lines Between B2B and B2C Marketing Tactics Blurred?
Marketing is an ever-changing landscape with distinct approaches for Business-to-Business (B2B) and Business-to-Consumer (B2C) sectors. While both have the same end goal of increasing sales and revenue, the tactics used in each domain differ significantly. In this comprehensive guide, we’ll look at the key differences between B2B and B2C marketing tactics, as well as how…
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Unlocking the Potential of the Gatekeeper: Maximizing Business Growth through Influence and Trust
he Gatekeeper holds significant power in the selling process, guiding economic end users towards informed decisions. Understanding the Gatekeeper’s role in your industry and customizing marketing efforts to meet their needs can lead to a competitive advantage and an “unfair share” of the market. By focusing on building trust, providing support, and nurturing mutually beneficial…
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Do You Accept LinkedIn Connections From People You Don’t Personally Know?
Are you concerned that you may miss out on job or other opportunities?
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6 B2B Marketing Trends For Winning In 2016
It’s time to get out the crystal ball for B2B marketing in 2016.
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A New Way To Budget For Marketing In 2016
A novel way to budget that links marketing and sales impact.
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Your Price Is Too High!
Your price is too high really means “You haven’t shown your value to me.”
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5 Ways to Make B2B Communications More Effective
Communicating with a business audience is very different from talking to consumers. And this is important because just about organization has to do both.
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How To Tell If It’s Time To Fire Your Ad Agency
While there are a few good B2B client/agency relationships, find out why the majority of them are not very strong. The result is that the client doesn’t get the results they should.
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26 Roadblocks To B2B Marketing Success
Profit inhibitors are roadblocks to your B2B marketing success.
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Are You Relying On Social Media To Reach B2B Buyers?
If you think social media is the best way to reach B2B buyers, then you’re going to be disappointed. Here’s why: B2B buyers like social media but communicate mainly by e-mail. A recent survey of B2B buyers done by research firm eMarketer found that 97% of respondents listed e-mail as their main way sharing content…
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6 B2B Marketing Trends To Outperform The Competition In 2015
There’s no end to posts predicting the next big thing in 2015. And we all know those predictions are usually wrong – let’s make some, anyway!
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Does This Sound Like Sales & Marketing Pixie Dust To You?
When you understand your customer’s customers – and the frustrations they face in delivering solutions – you can change the conversation. You can move from selling to problem-solving.
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Are You Throwing As Much As You Can Into The Marketplace, Hoping People Will Buy?
You may call it pull marketing, demand generation, or selling through, but what you are really doing is simply producing and throwing as much as you can into the marketplace, hoping people will react, and that consumers will buy.
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The 4 P’s of Marketing Aren’t Enough Anymore!
Does it now take a baker’s dozen of P’s to represent the many facets of product, channel and brand marketing? #marketing
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Are You Enamored With Your Website?
Too many B2B companies have become enamored with their websites.