Tag: Brand management
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How To Tell If It’s Time To Fire Your Ad Agency
While there are a few good B2B client/agency relationships, find out why the majority of them are not very strong. The result is that the client doesn’t get the results they should.
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3 Ways to Make (and Keep) Your Brand Promise
A company’s brand is its promise.
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Do You Need a Brand Road Map?
The goal of a brand vision is to drive sales and profits by building a strong, differentiated brand