Tag: Consumer
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Navigating Consumer Shifts: Practical Marketing Tips
Marketing success often hinges on knowing and responding to changing customer behavior. Brands that emphasize customer insights, data-driven strategies, and interesting content will be better positioned to connect with their target audience as the digital environment continues to change. Marketers can design campaigns that not only engage but also generate conversions and build enduring connections…
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Are You Delivering Real Value to Your Customers?
Does value equal price?
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Are You Throwing As Much As You Can Into The Marketplace, Hoping People Will Buy?
You may call it pull marketing, demand generation, or selling through, but what you are really doing is simply producing and throwing as much as you can into the marketplace, hoping people will react, and that consumers will buy.
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Can This Business Be Saved? How To Create A Product Line Review Strategy For A Big Box Home Center
The competition wants your business and the buyer wants more margin. One way or the another, it’s going to cost you.
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Do You Need a Brand Road Map?
The goal of a brand vision is to drive sales and profits by building a strong, differentiated brand
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Are You a Product Marketing Hero?
Are you ready for the phone call from the buyer straight into marketing? They expect you to know their business, competitors and the market backwards and forwards all the time.
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Are Shoppers the Same as Consumers?
Do you know who buys your products? Not your customer – big box retailers, wholesalers, dealers or distributors – but the end-user of your products. In fact, it wouldn’t be surprising to learn that your company talks a lot about the end-user. Hopefully, you use a different term like home owner, home buyer, shopper or consumer to make…