19 Social Media Marketing Facts You Need To Know

Every now and then you come across some stats that tell a story better than any how to article ever could. These fast facts will arm you for those corporate arguments that generally start with “why are you spending time on social media” and end with the boss asking for “what’s the ROI?”

  1. $8.3 billion will be spent only on social media advertising in the upcoming year.
  2. Integration of social media with retail businesses will increase the number of people who share products on their personal profiles for up to 60%.
  3. 96% – 89% – 84% The percentage of social media advertisers that measure fans, traffic and mentions.
  4. Almost 46% of the people who want to buy a product will check out the social media page of the company or product they’re trying to buy.
  5. 67% – 78% marks the increase of companies that have specialized social media teams compared to 2012 stats.
  6. 66% internet marketers believe that social media affects their business, but only 9% of them actually know how to measure this impact in their revenue statement.
  7. The total amount of social media marketing budgets will increase its value by 100% over the span of five years from now.
  8. Consumer comments are important because the customers is on the first place after all, but only 20% of those comments get a response and the average time that companies spend in figuring out that response is 11 hours.
  9. 17% of bloggers and internet marketeers plan to improve their podcast or introduce them to their online business.
  10. B2B entities need to improve their social media exposure because 85% of buyers in this sector think that these companies should present their info pack on the social grid.
  11. Facebook stands as the number one influencer when it comes to online purchases in the US. Over 47% of American say that they check the validity of the product on Facebook.
  12. Facebook has a usage rate of over 94% in the B2C sector when it comes to social media platforms.
  13. Two thirds of the marketers that are active on Facebook claim how they’ve gained new customers using paid advertising.
  14. The same number stands for a post engagement in its first 5 hours after publishing.
  15. On the other hand only 34% of marketeers use Twitter to create a list of leads.
  16. 28% of the retweets you see on tweeter happen due to the fact that many marketeers include the “please RT” phrase in their posts.
  17. Google+ is a lonely rider on the Internet, but this is due to change because 19% of online marketeers plan to increase their activity on this social platform.
  18. 40% – 70% – 67% is the number of marketeers that use, want to learn more, plan to increase their activities on Google+.
  19. Users still spend four times more time on Tumblr and Pinterist rather than on Twitter

The original post was written by Aleksandar Spasevski and can be found at 19 Social Media Marketing Facts You Haven’t Known About.

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Image credit: Twin Design | Shutterstock

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Are You Avoiding These Trade Show Spoilers?

Are You Guilty of These Trade Show Spoilers?If it seems like no one is in your trade show booth except other exhibitors or people trying to sell you something, you may be falling prey to these trade show spoilers.

Here’s what NOT to do.  That is, if you actually want to drum up any business.

1. Skipping booth training for the sales team.  They may be experts and know the customers but it’s critical to get everyone on the same page.

  • Make sure they understand roles, booth flow and products – especially the new ones.
  • Reinforce basic points like don’t chat with each other all day or make phone calls in the booth.

2. Having too many employees in the booth.  Remember that you are there to sell your product, not to socialize.

  • Have only those actually working the booth wearing logo-wear.
  • Everybody else should be in business casual.
  • Non-logoed team walks floor and looks at competition, new products and trends.
  • But have someone dedicated to scanning leads and handing out literature.
  • Designate one contact for press and other media inquiries.

3. Being unprofessional – ever – especially when talking about (or to) the competition. Don’t complain about the way the show is run or how unhappy you are that your boss made you attend.

4. Passing on show marketing opportunities. There are many options, with something that could fit almost any budget.  They range from pre-show mailers, upgraded directory listings and ads, event sponsorships, hall banners, etc.

5. Hoping customers will visit. Be sure to schedule appointments, dinners, coffees – all translate into a commitment from your customer to take the time to hear your message.

A trade show is not a vacation

Trade shows are not a vacationA trade show is not a vacation, even when it’s in a fun place like Las Vegas or Orlando. Those locations help create a draw for the customers you want to visit with.  Remember that you are on a business trip. Your pre-planning and actions at the trade show will either make a wonderful or terrible first impression on those visiting your booth.

For more great insights on how to maximize your trade show experience and dollars, we recommend reading Classic Exhibits article 13 Common Trade Show Mistakes and Whizard Strategy’s blog post How Manufacturers Can Get the Most Out of IBS.

For other thoughts on trade shows from Channel Instincts, see our post Are You Using these Trade Show Secrets.

Good Selling!

Are You Using These Trade Shows Secrets?

Are You Using These Trade Shows Secrets?Did the trade show season sneak up on you and your team again this year? 

The show date seems distant, especially before the holidays, and we always think there’s plenty of time for planning.  Then the shipping date for the booth and products hits us like a bucket of cold water and the mad rush is on.

The resulting scramble usually means one thing: you’re wasting your trade show dollars.

When you and the team rush to pull off this year’s booth, you miss an opportunity to raise the bar.  Here are some trade show thought starters for you to consider to get the most out of your time and money:

5 keys to trade show success

1. Have a plan and work the plan.  Build a calendar with show milestones and stick to it.  Don’t blow off the planning meeting because the show is 6 months off.

  • Why are you going to the show (and don’t say because we always have)
  • What do you want to accomplish (that you can measure)
  • How you will leverage social media and PR (to drive buyers to your booth or create excitement around your new products or programs)

2. Show and sell.  Bring your product and brand to life in your booth.

  • Load it with new news (products, programs, demonstrations)
  • Have a unified image that leverages your brand identity
  • Have videos and signage that communicate and get attention from the aisle (plus they are great guides for the sales team to use)

3. Answer the question “what’s new” before it’s asked.  It’s the most common question and immediately gives you a chance to launch into your elevator speech on how you are innovating the category and driving their business.

4. Don’t sweat the compromises.  Murphy’s Law says something won’t make it to the show.  Or you need to shift around the booth design on the fly.  No one sees these compromises but you.

5. Follow up.  Have a plan in place on how to handle leads before you get them.

What happens in Vegas could be a team building event

What happens in Vegas could be a team building eventWhile trade shows are a business event, they are also a fantastic team building event.  Leverage that aspect without turning the show into a vacation for the team (and try to avoid the “what happens in Vegas” mindset).

For more great insights on how to maximize your trade show experience and dollars, we recommend reading Heinz Marketing’s Secrets To Successful Trade Show Marketing white paper and Whizard Strategy’s blog post Stop Wasting Money on Building Material Trade Shows.

Good Selling!