Tag: Marketing and Advertising
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Building a Strong Brand Identity: Key Elements and Strategies Explained
Building a strong brand identity involves defining your brand’s purpose and values, understanding your target audience, crafting a compelling brand story, designing a consistent visual identity, developing clear messaging, enhancing customer experiences, building relationships, emphasizing authenticity and transparency, maintaining consistency, and continuously evolving your brand strategy. By focusing on these key elements and strategies, you…
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Are You Leveraging These Up & Coming Social Media Apps To Make Your Brand Standout?
You’ve finally gotten a handle on Facebook and Twitter and Instagram. But here’s one guarantee about social media platforms: They’re constantly changing. What’s today’s popular site is tomorrow’s old news. Translation? You have to take extra care to pay attention to what’s new and where people of all ages are flocking. Some of these sites are…
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Planning Success: 5 Critical Steps To Creating A Marketing Plan
Having a marketing plan forces you to take the time to understand and identify those customers and tools that will have the greatest return – as well as understand the resources necessary for success.
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Are QR Codes A Marketing Gimmick?
There are plenty of articles talking about the failure of QR codes. Most with pictures proving their point. So QR codes are stupid, right? Don’t jump to conclusions.
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Are You Delivering Real Value to Your Customers?
Does value equal price?
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Are Your Product Margins Caught Between a Rock and a Hard Place?
Accomplishing a growth agenda often requires a significant paradigm shift. You can no longer afford to simply “market what we make.”
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Does Marketing “Sell Dreams” and Sales Need to Make that “Dream” Happen, No Matter How Crazy the Dream?
The sales plan and the marketing plan should roll up hand and glove. Then you have accountability for performance.
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Are You Using a Zero-Based Marketing Communications Strategy?
Consider your marketing spend in terms of contribution to profits…instead of just cost of sales.
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9 Simple Principles To Avoid Badvertising
Badvertising, or bad advertising, is all too common. Companies know they should be advertising to get their brand or product in front of potential buyers, but too often they miss the mark. Sometimes it’s an effort to cram too much into one ad (I explore this problem in my post 5 Simple Tips for Creating…
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Is the Perfect Product Enough to Make the Sale?
Tougher competition and more demanding customers require a sales and marketing synergy unheard of in the past. By always returning to the question of “what’s best for the customer,” everyone wins.
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Are You Using These 4 Critical Steps of Sales Leadership?
Selling a lot of material is no longer just what you want your sales force to do. Demands and expectations of customers are growing. You must satisfy their needs. Information technology is giving you more date, in more user-friendly. The result is you need to more finely direct your sales force with the insights you…
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5 Tips to Succeed with Big Boxes
To sell a big box chain, you need to think and act like a big consumer brand – not spend like one.
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8 Pointed Questions to Reignite Sales Growth
Here are the eight questions we answered that led to the reversal of share loss. Could your business answer these today?
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Is Marketing the Sales Prevention Department?
To hear sales tell it, marketing says “no” more often than they say “yes.” In fact, marketing’s been called the sales prevention department.
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Has Social Media Made PR Obsolete?
Social media has changed the role of public relations, not made it irrelevant. The speed of breaking news on online channels has increased the need for planning and crafting of consistent messages to be able to quickly respond to current events.