Tag: marketing mix
If you think social media is the best way to reach B2B buyers, then you’re going to be disappointed. Here’s why: B2B buyers like social media but communicate mainly by e-mail. A recent survey of B2B buyers done by research firm eMarketer found that 97% of respondents listed e-mail as their main way sharing content…
There are plenty of articles talking about the failure of QR codes. Most with pictures proving their point. So QR codes are stupid, right? Don’t jump to conclusions.