Tag: Marketing strategy
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Unlocking the Potential of the Gatekeeper: Maximizing Business Growth through Influence and Trust
he Gatekeeper holds significant power in the selling process, guiding economic end users towards informed decisions. Understanding the Gatekeeper’s role in your industry and customizing marketing efforts to meet their needs can lead to a competitive advantage and an “unfair share” of the market. By focusing on building trust, providing support, and nurturing mutually beneficial…
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Planning Success: 5 Critical Steps To Creating A Marketing Plan
Having a marketing plan forces you to take the time to understand and identify those customers and tools that will have the greatest return – as well as understand the resources necessary for success.
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Are You Using This Simple Product Commercialization Checklist?
There’s been a lot of attention lately on innovation, agile development, NPD and product road mapping. All are critical to developing new products but all fail dramatically in fully understanding the product commercialization process. Miss out on successfully launching your product and not only will you miss your targets, but you’ll struggle to be credible…
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Are You Ready For A Dog Eat Dog World?
It’s impossible to separate price and value. For many of us, a big part of our current competitive situation boils down to one word. Price.
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Are You Using a 30-60-90 Day Marketing Plan?
Having a 30-60-90 day action plan will make you a better interviewer – and a better employee.
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The 4 P’s of Marketing Aren’t Enough Anymore!
Does it now take a baker’s dozen of P’s to represent the many facets of product, channel and brand marketing? #marketing
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What Drives Your Product Marketing?
Few roles in a company are both strategic and tactical. Product marketing is both.