Tag: Point of sale
-
Does Marketing “Sell Dreams” and Sales Need to Make that “Dream” Happen, No Matter How Crazy the Dream?
The sales plan and the marketing plan should roll up hand and glove. Then you have accountability for performance.
-
Is the Perfect Product Enough to Make the Sale?
Tougher competition and more demanding customers require a sales and marketing synergy unheard of in the past. By always returning to the question of “what’s best for the customer,” everyone wins.