Tag: Positioning
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3 Ways to Make (and Keep) Your Brand Promise
A company’s brand is its promise.
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Are You Driving Engagement?
How people talk about and recommend your brand is the single most powerful reason for whether they buy you or your competitor. But what happens if your category or brand has low visibility, interest or conversation? You can still tap into and harness the interest and attention of a core group of influencers that are…
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Do You Need a Brand Road Map?
The goal of a brand vision is to drive sales and profits by building a strong, differentiated brand