Tag: Retail
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The Art of Selling to Big Box Home Centers: A Guide for Marketers
Selling to big box home centers is about more than offering a good product at a competitive price. It’s about building relationships, adding value, and showing an understanding of the market. If you can help a merchant navigate our limitations and meet their expectations, you’ll significantly improve your chances of a successful partnership. By adopting…
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4 Essential Steps to Winning with Buyers in a Product Line Review
Do you approach a line review as a chance to throw products at the buyer and see what sticks?
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Are You Ready For Your Product Line Review?
The line review process is a validation step for the retailer. Remember they are ultimately confirming that they are offering “the right product, sold for the right price, at the right place and time.”
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5 Tips to Succeed with Big Boxes
To sell a big box chain, you need to think and act like a big consumer brand – not spend like one.
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Can This Business Be Saved? How To Create A Product Line Review Strategy For A Big Box Home Center
The competition wants your business and the buyer wants more margin. One way or the another, it’s going to cost you.
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Are Shoppers the Same as Consumers?
Do you know who buys your products? Not your customer – big box retailers, wholesalers, dealers or distributors – but the end-user of your products. In fact, it wouldn’t be surprising to learn that your company talks a lot about the end-user. Hopefully, you use a different term like home owner, home buyer, shopper or consumer to make…