Tag: Sales support
he Gatekeeper holds significant power in the selling process, guiding economic end users towards informed decisions. Understanding the Gatekeeper’s role in your industry and customizing marketing efforts to meet their needs can lead to a competitive advantage and an “unfair share” of the market. By focusing on building trust, providing support, and nurturing mutually beneficial…
Most business think they are customer centered when in reality they are sales centered. Another way of say this is that they are internally focused.
Creating a Product Dossier brings the sales team up-to-speed on new products and programs while helping unlock what’s in the product manager’s head.