6 Effective Ways on How Building Materials Marketers Must Use Social Media

Social Media For Building Materials Marketers Social media marketing is no longer an afterthought strategy for companies and organizations, even if your company is in the building materials industry. Every major brand is already present across the social media platforms. Companies from every industry are taking advantage of the social media. But the building products industry is lagging behind.

One of the reasons is the lack of understanding about how social media works and how building materials marketers can integrate it with their marketing efforts.

Another reason is that building product manufacturers are behind their customers when it comes to social media. They are supposed to be the smart marketers. You would think they would embrace the newest marketing tools before their dealer, builder and contractor customers. You would think they would at least keep up with their consumer customers.

What the building materials organizations don’t realize is that these can be easily overcome. And they should never stand in the way of building a social media marketing strategy.

For a great article on social media for building material companies, I suggest reading 8 Ways Building Materials Companies Can Use Social Media by Mark Mitchell.

If you’re a building materials marketer, here are five ways on how to effectively use social media.

Use social media to interact and engage

Social media icons on smartphoneYour social media accounts should be used to give your organization a voice and a way to interact with your customers and homeowners.

Building materials companies are not so great when communicating with homeowners. You can stand out from the rest by showing a bit of personality when you homeowners in social media. One thing that you can do is to humanize your organization while you respond to inquiries and reviews. Use it as a customer service advantage.

Educate your customers and their customers

Need help with your Facebook marketing strategySocial media isn’t only a place to advertise your products but it’s also an ideal platform to share information about home building issues. Make sure that you limit self-promotional posts. Instead, focus on raising awareness of a certain problem in home building, remodeling or repair.

Another good idea for your social media use is to give customers even more reasons to buy your products. Oftentimes, if a person gets information from you about an idea they use, they will have a sense of loyalty towards you and your company.

Raise awareness through social media advertising

Building Materials Marketers Must Use Social MediaTake advantage of social media advertising to help raise awareness for your brand or drive leads to your premium content. In this way, you can nurture your visitors and turn them into customers.

However, when you do use social media ads, make sure that they’re relevant and well-written in a way that they can grab your reader’s attention. 

Give your readers something that they can’t find anywhere

Social Media Is A Must for Building Materials CompaniesWhen it comes to social media, the sky is the limit. One of the things you can give your readers that they can’t get elsewhere is to how-to videos or infographics with tips that bring our products to light in an interesting and educational way.

Not surprisingly, companies don’t see results from their building material social media campaign – and certainly not sales. Here’s what they are missing: You are helping someone solve a problem where your product is a possible solution.  You are not selling them why your product is the best solution.

Regardless of what segment your company is in the building materials industry, there’s a place for you in the social media. Give your audience something that’s unique so it will be shared, retweeted or favorited.

Social media isn’t scary

Social media shouldn't be scary for building materials marketersBuilding materials marketers should take advantage of social media to communicate with their customers and homeowners. If you don’t have any idea on what to post, try monitoring other consumer durable products companies (especially appliance manufacturers’ like KitchenAid) and find out what posts they publish on their accounts. Take notes of what truly resonates with you.

When you start engaging with your audience through social media, your building materials industry can reap the rewards for many years to come.

Good Selling!

Greg Bonsib is an author of the new Mighty Guides Ebook Data Disruption.

Do You Accept LinkedIn Connections From People You Don’t Personally Know?

Connect with LinkedInNot long ago, most people’s advice was to ignore invitations from those you don’t know. However, recently I have been receiving a significant number of that type of invitation, which makes me want to revisit the following questions:

If you don’t, are you concerned that you may miss out on job or other opportunities?

If you do, has there ever been a downside?

This is a good question for us all to consider, especially as LinkedIn makes it easier to invite connections. (It’s also pretty clear that LinkedIn likes larger networks.)

It’s ok to accept a LinkedIn connection from someone you don’t know

It’s ok to accept a LinkedIn connection from someone you don’t knowI make a value judgement based on the contact if I don’t know them personally:

  • Who do they know in my network, 1 person, a bunch of people? Is that person or persons a recent contact or one I know well?
  • What is their profile like – fully filled out with lots of recommendations or something quick and slapped together?
  • What do they do – if they’re someone looking to farm contacts and spam me with sales messages I’m less likely to link them.
  • Did they look at my profile first – I can decide if people bothered to look at my profile before I link back to them.
  • Are they a potential customer or valuable networking contact?
  • How many other contacts do THEY have?
  • Are they active at blogging or posting or does everything in their feed look like an advertisement?
  • If they are active, do they engage?
  • Are they inside or outside the US?
  • Are they in the local area or someplace else in the US?
  • Are they in a competitive company to mine or one that might complement it?

In other words, their profile is key even if no contacts in common.

I also look at behavior:

  • Custom invite message vs canned one (not as good a predictor as some of the mobile invite workflows don’t allow you to customize the invite)
  • If they spam me right away – I block them right away.
  • Do they send me a thank you for the accept or just ignore me?

A strong LinkedIn network is built with strong connections

My main use of LinkedIn is to see who I know that knows someone I want to meetOriginally, I LinkedIn only with people I knew and could vouch for. But my main use of LinkedIn is to see who I know that knows someone I want to meet. So for that purpose, having a larger network is better.

I have met some really interesting people who initiated a friend request with me, and based on their background and LinkedIn profile, I decided it would be helpful to get to know them.

So to meet new and interesting people, and to have a big network that can help me to get a warm introduction to people I want to meet, I now accept some requests from people I don’t know. I especially accept them if they are interesting to me, or if we have several or many mutual connections consisting of people I know and respect.

The biggest downside for me is that every week I get connection requests from people who want to sell me something. If they abuse me with sales messages, most of the time I go back and remove those connections.

What’s your thoughts?

Good Selling!
Greg Bonsib is an author of the new Mighty Guides Ebook Data Disruption.

19 Social Media Marketing Facts You Need To Know

Every now and then you come across some stats that tell a story better than any how to article ever could. These fast facts will arm you for those corporate arguments that generally start with “why are you spending time on social media” and end with the boss asking for “what’s the ROI?”

  1. $8.3 billion will be spent only on social media advertising in the upcoming year.
  2. Integration of social media with retail businesses will increase the number of people who share products on their personal profiles for up to 60%.
  3. 96% – 89% – 84% The percentage of social media advertisers that measure fans, traffic and mentions.
  4. Almost 46% of the people who want to buy a product will check out the social media page of the company or product they’re trying to buy.
  5. 67% – 78% marks the increase of companies that have specialized social media teams compared to 2012 stats.
  6. 66% internet marketers believe that social media affects their business, but only 9% of them actually know how to measure this impact in their revenue statement.
  7. The total amount of social media marketing budgets will increase its value by 100% over the span of five years from now.
  8. Consumer comments are important because the customers is on the first place after all, but only 20% of those comments get a response and the average time that companies spend in figuring out that response is 11 hours.
  9. 17% of bloggers and internet marketeers plan to improve their podcast or introduce them to their online business.
  10. B2B entities need to improve their social media exposure because 85% of buyers in this sector think that these companies should present their info pack on the social grid.
  11. Facebook stands as the number one influencer when it comes to online purchases in the US. Over 47% of American say that they check the validity of the product on Facebook.
  12. Facebook has a usage rate of over 94% in the B2C sector when it comes to social media platforms.
  13. Two thirds of the marketers that are active on Facebook claim how they’ve gained new customers using paid advertising.
  14. The same number stands for a post engagement in its first 5 hours after publishing.
  15. On the other hand only 34% of marketeers use Twitter to create a list of leads.
  16. 28% of the retweets you see on tweeter happen due to the fact that many marketeers include the “please RT” phrase in their posts.
  17. Google+ is a lonely rider on the Internet, but this is due to change because 19% of online marketeers plan to increase their activity on this social platform.
  18. 40% – 70% – 67% is the number of marketeers that use, want to learn more, plan to increase their activities on Google+.
  19. Users still spend four times more time on Tumblr and Pinterist rather than on Twitter

The original post was written by Aleksandar Spasevski and can be found at 19 Social Media Marketing Facts You Haven’t Known About.

Good Selling!

Image credit: Twin Design | Shutterstock

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