Category: Channel marketing
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Direct-to-Consumer Marketing: Riding the Wave of Future Growth
Direct-to-consumer marketing is undeniably the wave of future growth for businesses. By adopting a D2C approach, companies can empower customer-centricity, gain control over the brand experience, make data-driven decisions, lower costs, and build direct relationships with customers. As technology continues to advance and consumer behavior evolves, embracing D2C marketing allows businesses to stay ahead of…
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Line Reviews at Lowe’s and Home Depot
This is a transcription of a podcast I did with Mark Mitchell on how to have a successful line review with big boxes like Lowe’s or Home Depot. You can choose to listen or read this. “I’ve seen some surprisingly large companies to be at a loss for how to approach a line review.” Hi, this…
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6 Effective Ways on How Building Materials Marketers Must Use Social Media
The building products industry is lagging behind in using social media marketing.
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4 Secrets to Transforming Your Marketing Team into a Data-Driven Marketing Organization
Do you know the four secrets to transforming your marketing with data?
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3 Ways to Grow Your Online Sales
Ecommerce can be a growth engine for your sales but it doesn’t happen without the same planning, effort and investment that it takes to grow your brick and mortar accounts.
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The 5 Top Channel Instincts Posts Of 2014 – As Chosen By You
The best of the best as selected by you: the 5 most widely read Channel Instincts posts in 2014.
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Are You Using Channel Marketing For Greater Sales Results?
Channel marketing is one least understood roles in marketing.
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10 Hacks To Build A Great PowerPoint Presentation
It’s going too far to say a great presentation makes the sale but it uses the same components – a compelling story backed with strong proof points and powerful visuals – that you and the sales team use to build your business.
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Is Your Sales Team Asking The Right Pricing Questions?
Make no mistake; no customer buys anything just because they like you.
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Are You Pricing with Your Customer’s Profitability in Mind?
“If you manage pricing from only your profitability – you’re going to be dead.”
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Does This Sound Like Sales & Marketing Pixie Dust To You?
When you understand your customer’s customers – and the frustrations they face in delivering solutions – you can change the conversation. You can move from selling to problem-solving.
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Are You Investing in the Right Customers?
Gain insights and become more strategic by using this customer ranking tool to make tough calls and hard choices around who to fund for growth – and who it’s time to cut back with.
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Is Messaging Confusion Hurting Sales?
Is your management team in sync with customer perceptions? If they aren’t, that confusion can hurt your sales.
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Are Customers Getting In The Way Of Doing Business?
Most business think they are customer centered when in reality they are sales centered. Another way of say this is that they are internally focused.
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Are You Using This Simple Product Commercialization Checklist?
There’s been a lot of attention lately on innovation, agile development, NPD and product road mapping. All are critical to developing new products but all fail dramatically in fully understanding the product commercialization process. Miss out on successfully launching your product and not only will you miss your targets, but you’ll struggle to be credible…