Category: Channel marketing
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Are Customers Getting In The Way Of Doing Business?
Most business think they are customer centered when in reality they are sales centered. Another way of say this is that they are internally focused.
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Are You Using This Simple Product Commercialization Checklist?
There’s been a lot of attention lately on innovation, agile development, NPD and product road mapping. All are critical to developing new products but all fail dramatically in fully understanding the product commercialization process. Miss out on successfully launching your product and not only will you miss your targets, but you’ll struggle to be credible…
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Product Line Review: Preparation Checklist and Presentation Guide
Prepare for a retail product line review with a buyer-focused presentation outline, assortment analysis, pricing questions, and execution checklist.
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Are You Avoiding These Trade Show Spoilers?
If it seems like no one is in your trade show booth except other exhibitors or people trying to sell you something, you may be falling prey to these trade show spoilers. Here’s what NOT to do. That is, if you actually want to drum up any business. 1. Skipping booth training for the sales…
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Channel Instincts: Top 10 Posts of 2013
Channel Instincts posted its first blog on February 16, 2013. Since then, the site has had over 15,000 views. No one has been more surprised than us and we truly thank you for your interest and comments. But not all of you have been with us for the entire journey and while we have our…
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Who’s Your Best Customer?
Stop selling and start solving your customer’s problems.
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Are You Your Customer’s Biggest Fan?
But, customers sold on unfulfilled promises can be lost forever once they are unsold. The web and social media give these unhappy customers a megaphone to declare their disappointment, frustration and, occasionally, raw bitterness.
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Build Your Content Marketing Using Rubbermaid’s 7-Step Strategy
Use content marketing to stand out and gain preference by helping consumers become educated and knowledgeable about your category
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Are You Throwing As Much As You Can Into The Marketplace, Hoping People Will Buy?
You may call it pull marketing, demand generation, or selling through, but what you are really doing is simply producing and throwing as much as you can into the marketplace, hoping people will react, and that consumers will buy.
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Are You Struggling to Stand Out To Your Customer?
Not all innovation is new product innovation
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Does Marketing “Sell Dreams” and Sales Need to Make that “Dream” Happen, No Matter How Crazy the Dream?
The sales plan and the marketing plan should roll up hand and glove. Then you have accountability for performance.
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8 Steps to a Customer-Focused Product Commercialization Strategy
Build a customer-focused commercialization strategy with eight questions covering the offer, customer value, channels, launch economics, and risks.
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Is the Perfect Product Enough to Make the Sale?
Tougher competition and more demanding customers require a sales and marketing synergy unheard of in the past. By always returning to the question of “what’s best for the customer,” everyone wins.
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5 Tips to Succeed with Big Boxes
To sell a big box chain, you need to think and act like a big consumer brand – not spend like one.
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How to Get Knowledge Out of Your Product Manager’s Head and Into the Hands of Sales
Creating a Product Dossier brings the sales team up-to-speed on new products and programs while helping unlock what’s in the product manager’s head.