WELCOME TO CHANNEL INSTINCTS
What are you
working to grow?
Start with the decision in front of you. Find practical thinking to move it forward.
I’m Greg Bonsib. I write about turning customer insight into profitable growth, drawing on experience across brands, products, sales, and channels.
CHOOSE YOUR STARTING POINT
Four questions. A clearer path forward.
IDEAS INTO IMPACT
How do I turn an idea into a business?
Build your launch around the customer, the offer, and a clear commercial strategy.
8 Steps to Building a Customer-Focused Commercialization Strategy ↗
PARTNERS THAT PERFORM
How do I grow through retail and channel partners?
Make a stronger case to buyers with the right assortment, category story, and growth plan.
VALUE INTO PROFIT
How do I protect value and profitability?
Understand the real objection before trading away price or margin.
LEADERSHIP INTO ACTION
How do I make an impact as a marketing leader?
Start with learning, trust, and priorities. Then build a plan your team can execute.
What Does A 30-60-90 Day Action Plan Look Like For A Marketing Leader? ↗
A fresh perspective: Your First 90 Days Aren’t About Proving Yourself ↗
Keep exploring.
Find more ideas across marketing, commercial growth, and leadership.
Explore by topic
Commercial Growth & Profitability · Brand Positioning & Product Commercialization · Channel Strategy & Retail Growth · Marketing Leadership
Apply the ideas: Use Greg’s Commercial Growth Playbook and free diagnostic worksheet.