Marketing leadership connects customer understanding to choices the whole business can execute. This reading path starts with entering a role, setting priorities, and building productive relationships across functions.
Start with the question
What decisions will help your team make a measurable difference for customers and the business?
Recommended reading
Plan your first 90 days
Build a practical sequence for learning, prioritizing, and execution.
30-60-90 Day Marketing Plan: A Practical Guide for Leaders
Build trust before making changes
Consider the pace and relationships behind a leadership transition.
Your First 90 Days Aren’t About Proving Yourself
Align sales and marketing
Connect the teams around customer needs and commercial outcomes.
Closing the Sales and Marketing Rift
Choose one leadership priority
Name one outcome your team must deliver, the customer evidence behind it, the people needed to execute, and a review date. Be clear about what you will pause to create capacity.
Explore related topics
Commercial Growth & Profitability · Brand Positioning & Product Commercialization
Written and curated by Greg Bonsib, a commercial growth and marketing executive. Browse all articles.
Apply the ideas: Use Greg’s Commercial Growth Playbook and free diagnostic worksheet.