Category: Line Review
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The Art of Selling to Big Box Home Centers: A Guide for Marketers
Selling to big box home centers is about more than offering a good product at a competitive price. It’s about building relationships, adding value, and showing an understanding of the market. If you can help a merchant navigate our limitations and meet their expectations, you’ll significantly improve your chances of a successful partnership. By adopting…
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Line Reviews at Lowe’s and Home Depot
This is a transcription of a podcast I did with Mark Mitchell on how to have a successful line review with big boxes like Lowe’s or Home Depot. You can choose to listen or read this. “I’ve seen some surprisingly large companies to be at a loss for how to approach a line review.” Hi, this…
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The Successful Big Box Line Review
Many manufacturers fear line reviews with big boxes like Home Depot and Lowe’s. They frequently see it as an event where they have more to lose than to gain.
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4 Essential Steps to Winning with Buyers in a Product Line Review
Do you approach a line review as a chance to throw products at the buyer and see what sticks?
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Are Your Promotions Predictable?
Are you repeating the same promotions year after year? And, worse, feeling like you have no other choice? The funny thing about promotions is that they become addicting – the buyer is counting on you to increase your year over year comps. That means you have to run a promo again at the same basic…
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Are You Ready For Your Product Line Review?
The line review process is a validation step for the retailer. Remember they are ultimately confirming that they are offering “the right product, sold for the right price, at the right place and time.”
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What’s Wrong with Lowe’s and Home Depot?
There’s a lot of missed opportunity for both big boxes and building product manufacturers. This results in big boxes settling for growth that is lower than what’s possible in category after category – including yours.
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5 Tips to Succeed with Big Boxes
To sell a big box chain, you need to think and act like a big consumer brand – not spend like one.
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Can This Business Be Saved? How To Create A Product Line Review Strategy For A Big Box Home Center
The competition wants your business and the buyer wants more margin. One way or the another, it’s going to cost you.
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“Congratulations! We Are Putting Your Category Up For A Product Line Review.”
Nothing sends a bigger shock wave through an organization than the unexpected product line review.
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Are You a Product Marketing Hero?
Are you ready for the phone call from the buyer straight into marketing? They expect you to know their business, competitors and the market backwards and forwards all the time.
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Are Shoppers the Same as Consumers?
Do you know who buys your products? Not your customer – big box retailers, wholesalers, dealers or distributors – but the end-user of your products. In fact, it wouldn’t be surprising to learn that your company talks a lot about the end-user. Hopefully, you use a different term like home owner, home buyer, shopper or consumer to make…