Category: NPD
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This Is A Crazy Way To Screen New Product Ideas But It Works
The secret isn’t filling out an idea generation checklist – it’s step #2
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Are You Great At Product Development and Lousy At Product Commercialization?
How often have you heard that innovation and new products are the life blood of a company? The truth is that companies spend so much time on developing products that they forget that the sales force and customer don’t know what the product is or why they need it — handicapping new product success right…
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Are You Struggling to Stand Out To Your Customer?
Not all innovation is new product innovation
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8 Steps to Building a Customer-Focused Commercialization Strategy
8 questions you need to answer to be consumer focused and customer centered.
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10 Product Marketing Blogs You Need to Read
Find insight and benefit from the thought-provoking blogs of these product marketing experts. Each tackles the problems and issues that we all face as product marketers from their unique perspectives. My top 10 list, in no particular order, includes: Shardul Mehta – Street Smart Product Manager Jeff Lash – How To Be A Good Product…
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What Drives Your Product Marketing?
Few roles in a company are both strategic and tactical. Product marketing is both.
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What Can Building Material Companies Learn from CPG?
Three things building material companies can learn from CPG marketers.
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Are You Bending The Research To Make Your Case?
As Mark Twain so famously said, “There are lies, damned lies and statistics.”