Tag: Big-box store
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Line Reviews at Lowe’s and Home Depot
This is a transcription of a podcast I did with Mark Mitchell on how to have a successful line review with big boxes like Lowe’s or Home Depot. You can choose to listen or read this. “I’ve seen some surprisingly large companies to be at a loss for how to approach a line review.” Hi, this…
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4 Essential Steps to Winning with Buyers in a Product Line Review
Do you approach a line review as a chance to throw products at the buyer and see what sticks?
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Product Line Review: Preparation Checklist and Presentation Guide
Prepare for a retail product line review with a buyer-focused presentation outline, assortment analysis, pricing questions, and execution checklist.
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What’s Wrong with Lowe’s and Home Depot?
There’s a lot of missed opportunity for both big boxes and building product manufacturers. This results in big boxes settling for growth that is lower than what’s possible in category after category – including yours.
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Channel Instincts: Top 10 Posts of 2013
Channel Instincts posted its first blog on February 16, 2013. Since then, the site has had over 15,000 views. No one has been more surprised than us and we truly thank you for your interest and comments. But not all of you have been with us for the entire journey and while we have our…
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5 Tips to Succeed with Big Boxes
To sell a big box chain, you need to think and act like a big consumer brand – not spend like one.
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Can This Business Be Saved? How To Create A Product Line Review Strategy For A Big Box Home Center
The competition wants your business and the buyer wants more margin. One way or the another, it’s going to cost you.
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Are You a Marketer or Just a Product Expert?
Too many manufacturers think their marketing managers are marketers and they are not.
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Are Shoppers the Same as Consumers?
Do you know who buys your products? Not your customer – big box retailers, wholesalers, dealers or distributors – but the end-user of your products. In fact, it wouldn’t be surprising to learn that your company talks a lot about the end-user. Hopefully, you use a different term like home owner, home buyer, shopper or consumer to make…