Tag: Building material
-
6 Effective Ways on How Building Materials Marketers Must Use Social Media
The building products industry is lagging behind in using social media marketing.
-
The Successful Big Box Line Review
Many manufacturers fear line reviews with big boxes like Home Depot and Lowe’s. They frequently see it as an event where they have more to lose than to gain.
-
How To Tell If It’s Time To Fire Your Ad Agency
While there are a few good B2B client/agency relationships, find out why the majority of them are not very strong. The result is that the client doesn’t get the results they should.
-
Are You Using These Trade Shows Secrets?
Did the trade show season sneak up on you and your team again this year? The show date seems distant, especially before the holidays, and we always think there’s plenty of time for planning. Then the shipping date for the booth and products hits us like a bucket of cold water and the mad rush…
-
What’s Wrong with Lowe’s and Home Depot?
There’s a lot of missed opportunity for both big boxes and building product manufacturers. This results in big boxes settling for growth that is lower than what’s possible in category after category – including yours.
-
Are You Stuck In a Rut?
Since many good things (and some not so good) traditionally come in threes, we thought we’d follow the lead set in our last two blog posts where we spoke of service and value and talk about a third old fashion thing. Let’s talk about tradition, which can be a blessing or a curse. Traditions stand…
-
Are You Throwing As Much As You Can Into The Marketplace, Hoping People Will Buy?
You may call it pull marketing, demand generation, or selling through, but what you are really doing is simply producing and throwing as much as you can into the marketplace, hoping people will react, and that consumers will buy.
-
Are You Struggling to Stand Out To Your Customer?
Not all innovation is new product innovation
-
Are Your Product Margins Caught Between a Rock and a Hard Place?
Accomplishing a growth agenda often requires a significant paradigm shift. You can no longer afford to simply “market what we make.”
-
5 Tips to Succeed with Big Boxes
To sell a big box chain, you need to think and act like a big consumer brand – not spend like one.
-
Are You Enamored With Your Website?
Too many B2B companies have become enamored with their websites.
-
What Can Building Material Companies Learn from CPG?
Three things building material companies can learn from CPG marketers.
-
Are You Earning Your Unfair Share of Business in B2B Selling?
In B2B selling, who’s your Gatekeeper?