Tag: Buyer
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4 Essential Steps to Winning with Buyers in a Product Line Review
Do you approach a line review as a chance to throw products at the buyer and see what sticks?
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Are QR Codes A Marketing Gimmick?
There are plenty of articles talking about the failure of QR codes. Most with pictures proving their point. So QR codes are stupid, right? Don’t jump to conclusions.
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Product Line Review: Preparation Checklist and Presentation Guide
Prepare for a retail product line review with a buyer-focused presentation outline, assortment analysis, pricing questions, and execution checklist.
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Who’s Your Best Customer?
Stop selling and start solving your customer’s problems.
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Are You Your Customer’s Biggest Fan?
But, customers sold on unfulfilled promises can be lost forever once they are unsold. The web and social media give these unhappy customers a megaphone to declare their disappointment, frustration and, occasionally, raw bitterness.
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How to Handle Price Objections Without Giving Away Value
Handle price objections by identifying the buyer’s concern, comparing the full offer, demonstrating value, and protecting deal economics.
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Are You a Product Marketing Hero?
Are you ready for the phone call from the buyer straight into marketing? They expect you to know their business, competitors and the market backwards and forwards all the time.