Since many good things (and some not so good) traditionally come in threes, we thought we’d follow the lead set in our last two blog posts where we spoke of service and value and talk about a third old fashion thing.
Let’s talk about tradition, which can be a blessing or a curse.
Traditions stand for continuity and stability
Socially and in business, some traditions are extremely positive. They stand for continuity and stability, the often needed and comfortable status quo.
But sometimes, they’re negatives that translate into, “That’s how we’ve always done it and, right or wrong, that’s how we’ll go on doing it.”
For example, I’ll bet your company has always been based on quality, service, and value. And that it’s a tradition you’re proud of. On the other hand, your mind must always be open to new ideas as well as new needs and demands from the markets you serve.
As America emerges from the Great Recession that has hurt so many builders and remodelers, burdensome traditions will fall like trees in a logging camp.
It’s time to challenge the status quo
Meanwhile, until that much discussed but painfully slow emergence occurs, some tradition-bashing may well be called for. For you, that should involve asking yourselves and your customers how you can do an even better job than you think you’re doing right now.
How about your traditions? When was the last time you reminded your customers that part of your job is to help them sell their customers? Are your sales teams making full use of all the sales, marketing and training tools you have invested in? Or are they relying on the same old tricks that worked in the past? It’s the basis for the often quoted saying “insanity is doing the same thing over and over again and expecting a different result.”
If your answer to any of these questions—or others you come up with yourself – is, “We don’t work that way,” or “We never have in the past,” or “We never had to before,” or something more colorful, it may be time to join in a quick sing-along of TRADITION, then immediately switch to a chorus of an oldie called THERE’LL BE SOME CHANGES MADE.
The best tradition is being profitable
A very wise old business philosopher once said, in business, the best tradition is being profitable. With that in mind, it may be the perfect time to sort out the positive traditions, get rid of those that hinder more than they help, and start creating some new ones.