Tag: Cost-effectiveness analysis
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Are You Using a Zero-Based Marketing Communications Strategy?
Consider your marketing spend in terms of contribution to profits…instead of just cost of sales.
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The Marketing Audit: Finding the Reason for Your Success
Why is your company doing so well? Why is it experiencing some difficulties? What are you doing right? And, more importantly, what are you doing wrong? Effective marketing requires a plan, with objectives, strategies and tactics for reaching goals. After these steps have been taken, a review of their effectiveness should be undertaken on a…