Tag: Customer
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The Hidden Cost of Chasing More Sales
If your days feel overloaded but your profit doesn’t reflect the effort, ask yourself: Are we pursuing the right orders from the right customers or are we just staying busy?
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When Sales and Marketing Collide
Does it ever seem to you like sales people are from Mars and marketers are from Venus?
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Your Price Is Too High!
Your price is too high really means “You haven’t shown your value to me.”
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Does This Sound Like Sales & Marketing Pixie Dust To You?
When you understand your customer’s customers – and the frustrations they face in delivering solutions – you can change the conversation. You can move from selling to problem-solving.
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Are You Building Your Sales Plans Without the Customer?
When it comes to building annual plans, how disciplined are you? More importantly, who’s talking to the customer about how to grow their business? That’s their goal, too.
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Are You Your Customer’s Biggest Fan?
But, customers sold on unfulfilled promises can be lost forever once they are unsold. The web and social media give these unhappy customers a megaphone to declare their disappointment, frustration and, occasionally, raw bitterness.
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Are You Delivering Real Value to Your Customers?
Does value equal price?
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Are You Throwing As Much As You Can Into The Marketplace, Hoping People Will Buy?
You may call it pull marketing, demand generation, or selling through, but what you are really doing is simply producing and throwing as much as you can into the marketplace, hoping people will react, and that consumers will buy.
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Does Marketing “Sell Dreams” and Sales Need to Make that “Dream” Happen, No Matter How Crazy the Dream?
The sales plan and the marketing plan should roll up hand and glove. Then you have accountability for performance.
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8 Steps to a Customer-Focused Product Commercialization Strategy
Build a customer-focused commercialization strategy with eight questions covering the offer, customer value, channels, launch economics, and risks.
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Is the Perfect Product Enough to Make the Sale?
Tougher competition and more demanding customers require a sales and marketing synergy unheard of in the past. By always returning to the question of “what’s best for the customer,” everyone wins.
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Is Marketing the Sales Prevention Department?
To hear sales tell it, marketing says “no” more often than they say “yes.” In fact, marketing’s been called the sales prevention department.
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The Marketing Audit: Finding the Reason for Your Success
Why is your company doing so well? Why is it experiencing some difficulties? What are you doing right? And, more importantly, what are you doing wrong? Effective marketing requires a plan, with objectives, strategies and tactics for reaching goals. After these steps have been taken, a review of their effectiveness should be undertaken on a…
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10 Tips for In-Home Selling
Effective sales call preparation helps ensure success on the call. Here are 10 steps that will help you have the confidence and information to get to “yes.”
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How to Handle Price Objections Without Giving Away Value
Handle price objections by identifying the buyer’s concern, comparing the full offer, demonstrating value, and protecting deal economics.