Tag: Innovation
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This Is A Crazy Way To Screen New Product Ideas But It Works
The secret isn’t filling out an idea generation checklist – it’s step #2
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Are You Great At Product Development and Lousy At Product Commercialization?
How often have you heard that innovation and new products are the life blood of a company? The truth is that companies spend so much time on developing products that they forget that the sales force and customer don’t know what the product is or why they need it — handicapping new product success right…
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Are You Ready For A Dog Eat Dog World?
It’s impossible to separate price and value. For many of us, a big part of our current competitive situation boils down to one word. Price.
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Are You Struggling to Stand Out To Your Customer?
Not all innovation is new product innovation
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Is Your Marketing Thought Up or Thought Through?
Products become commodities without brand building. What’s more, consumers are willing to pay more for brands they love. But the real bottom line is this: competitors will define your brand if you don’t define it yourself.