Tag: lead generation
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Are You Relying On Social Media To Reach B2B Buyers?
If you think social media is the best way to reach B2B buyers, then you’re going to be disappointed. Here’s why: B2B buyers like social media but communicate mainly by e-mail. A recent survey of B2B buyers done by research firm eMarketer found that 97% of respondents listed e-mail as their main way sharing content…