Tag: Marcom
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More Ways To Use Content Marketing To Increase Sales
Capture emails and generate qualified leads using gated content While an active blog can drive thousands of marketing qualified leads, gated content tends to drive better, sales-qualified leads. B2B businesses generate more ROI from their content efforts by hiding their most valuable resources behind a form. Doing so enables sales teams to gain direct access to…
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A New Way To Budget For Marketing In 2016
A novel way to budget that links marketing and sales impact.
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How To Tell If It’s Time To Fire Your Ad Agency
While there are a few good B2B client/agency relationships, find out why the majority of them are not very strong. The result is that the client doesn’t get the results they should.
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10 Hacks To Build A Great PowerPoint Presentation
It’s going too far to say a great presentation makes the sale but it uses the same components – a compelling story backed with strong proof points and powerful visuals – that you and the sales team use to build your business.
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Build Your Content Marketing Using Rubbermaid’s 7-Step Strategy
Use content marketing to stand out and gain preference by helping consumers become educated and knowledgeable about your category