Tag: New product development
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This Is A Crazy Way To Screen New Product Ideas But It Works
The secret isn’t filling out an idea generation checklist – it’s step #2
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Are You Great At Product Development and Lousy At Product Commercialization?
How often have you heard that innovation and new products are the life blood of a company? The truth is that companies spend so much time on developing products that they forget that the sales force and customer don’t know what the product is or why they need it — handicapping new product success right…
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Are You Using This Simple Product Commercialization Checklist?
There’s been a lot of attention lately on innovation, agile development, NPD and product road mapping. All are critical to developing new products but all fail dramatically in fully understanding the product commercialization process. Miss out on successfully launching your product and not only will you miss your targets, but you’ll struggle to be credible…
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Are You Ready For A Dog Eat Dog World?
It’s impossible to separate price and value. For many of us, a big part of our current competitive situation boils down to one word. Price.
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Are You Struggling to Stand Out To Your Customer?
Not all innovation is new product innovation
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How to Get Knowledge Out of Your Product Manager’s Head and Into the Hands of Sales
Creating a Product Dossier brings the sales team up-to-speed on new products and programs while helping unlock what’s in the product manager’s head.
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What Drives Your Product Marketing?
Few roles in a company are both strategic and tactical. Product marketing is both.
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Do You Need a Brand Road Map?
The goal of a brand vision is to drive sales and profits by building a strong, differentiated brand
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Are You a Marketer or Just a Product Expert?
Too many manufacturers think their marketing managers are marketers and they are not.