You’ve likely heard of Periscope, the app owned by Twitter that lets users share and see live video streams on their mobile devices. Every day, 350,000 hours of video is streamed, and Periscope alone has 1.9 million daily active users. This app and others like it have transformed social media sharing.

To get started, create an account with your Twitter account or phone number (in order to get the most out of the social aspect of this platform, most experts recommend using your Twitter handle).

Within the app, besides creating your own live stream, you can see a list of the people your account follows who are currently broadcasting, as well as a list of broadcasts your account attended in the last day—which you can replay. You can also view a global list of live public broadcasts and where they’re located.

Businesses should use Periscope to their advantage.

Create your community, post how-to videos and product demos, share industry news, build your mailing lists, and take your followers behind the scenes.

Periscope offers an intimate way for viewers to watch, comment, share, and interact with your live content. For more details on using Periscope, check out the infographic below.