Tag: Product Commercialization
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This Is A Crazy Way To Screen New Product Ideas But It Works
The secret isn’t filling out an idea generation checklist – it’s step #2
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The 5 Top Channel Instincts Posts Of 2014 – As Chosen By You
The best of the best as selected by you: the 5 most widely read Channel Instincts posts in 2014.
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Are You Great At Product Development and Lousy At Product Commercialization?
How often have you heard that innovation and new products are the life blood of a company? The truth is that companies spend so much time on developing products that they forget that the sales force and customer don’t know what the product is or why they need it — handicapping new product success right…
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Are You Using This Simple Product Commercialization Checklist?
There’s been a lot of attention lately on innovation, agile development, NPD and product road mapping. All are critical to developing new products but all fail dramatically in fully understanding the product commercialization process. Miss out on successfully launching your product and not only will you miss your targets, but you’ll struggle to be credible…
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8 Steps to Building a Customer-Focused Commercialization Strategy
8 questions you need to answer to be consumer focused and customer centered.
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How to Get Knowledge Out of Your Product Manager’s Head and Into the Hands of Sales
Creating a Product Dossier brings the sales team up-to-speed on new products and programs while helping unlock what’s in the product manager’s head.