Tag: Product marketing
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Product Features vs. Product Benefits: A Deep Dive into Customer Decision-Making
The distinction between a product’s benefits and features goes beyond simple semantics; it’s a crucial component of successful marketing. While features offer useful technical details, benefits have the ability to emotionally connect with and engage customers. Understanding this distinction and creating messages that are compelling and emphasize benefits can have a big impact on your…
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This Is A Crazy Way To Screen New Product Ideas But It Works
The secret isn’t filling out an idea generation checklist – it’s step #2
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Are You Pricing with Your Customer’s Profitability in Mind?
“If you manage pricing from only your profitability – you’re going to be dead.”
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Are You Using This Simple Product Commercialization Checklist?
There’s been a lot of attention lately on innovation, agile development, NPD and product road mapping. All are critical to developing new products but all fail dramatically in fully understanding the product commercialization process. Miss out on successfully launching your product and not only will you miss your targets, but you’ll struggle to be credible…
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Channel Instincts: Top 10 Posts of 2013
Channel Instincts posted its first blog on February 16, 2013. Since then, the site has had over 15,000 views. No one has been more surprised than us and we truly thank you for your interest and comments. But not all of you have been with us for the entire journey and while we have our…
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10 Product Marketing Blogs You Need to Read
Find insight and benefit from the thought-provoking blogs of these product marketing experts. Each tackles the problems and issues that we all face as product marketers from their unique perspectives. My top 10 list, in no particular order, includes: Shardul Mehta – Street Smart Product Manager Jeff Lash – How To Be A Good Product…
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Is Marketing the Sales Prevention Department?
To hear sales tell it, marketing says “no” more often than they say “yes.” In fact, marketing’s been called the sales prevention department.
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What Drives Your Product Marketing?
Few roles in a company are both strategic and tactical. Product marketing is both.
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Are You a Marketer or Just a Product Expert?
Too many manufacturers think their marketing managers are marketers and they are not.
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Are Shoppers the Same as Consumers?
Do you know who buys your products? Not your customer – big box retailers, wholesalers, dealers or distributors – but the end-user of your products. In fact, it wouldn’t be surprising to learn that your company talks a lot about the end-user. Hopefully, you use a different term like home owner, home buyer, shopper or consumer to make…