Tag: Promotion
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Tips for Linking Retail Outlet Sales Back to Digital Marketing Efforts
I was asked to address this question not long ago: A large part of our business is in consumer packaged goods sold through mass-channel outlets such as Wal-Mart. We’d like some insights into how we can use analytics to help us understand the marketing-driven revenue on the retail end. Is there a way we can…
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The 4 P’s of Marketing Aren’t Enough Anymore!
Does it now take a baker’s dozen of P’s to represent the many facets of product, channel and brand marketing? #marketing