Tag: Purchase behavior

  • Are Shoppers the Same as Consumers?

    Are Shoppers the Same as Consumers?

    Do you know who buys your products?  Not your customer – big box retailers, wholesalers, dealers or distributors – but the end-user of your products. In fact, it wouldn’t be surprising to learn that your company talks a lot about the end-user.  Hopefully, you use a different term like home owner, home buyer, shopper or consumer to make…