Tag: Retailing
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“Congratulations! We Are Putting Your Category Up For A Product Line Review.”
Nothing sends a bigger shock wave through an organization than the unexpected product line review.
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Are Shoppers the Same as Consumers?
Do you know who buys your products? Not your customer – big box retailers, wholesalers, dealers or distributors – but the end-user of your products. In fact, it wouldn’t be surprising to learn that your company talks a lot about the end-user. Hopefully, you use a different term like home owner, home buyer, shopper or consumer to make…