Tag: sales
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A New Way To Budget For Marketing In 2016
A novel way to budget that links marketing and sales impact.
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Squirrel! Use Sales Planning To Avoid The Shiny Objects Syndrome
Are you missing out on sales because you’re running from idea to idea to see what works? Are you dashing from one shiny thing to another? Then you need to slow down and put down on paper all the ideas you have to drive sales. This simple exercise will help you clarify your thinking, give…
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3 Ways to Grow Your Online Sales
Ecommerce can be a growth engine for your sales but it doesn’t happen without the same planning, effort and investment that it takes to grow your brick and mortar accounts.
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Are You Using Channel Marketing For Greater Sales Results?
Channel marketing is one least understood roles in marketing.
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Is Your Sales Team Asking The Right Pricing Questions?
Make no mistake; no customer buys anything just because they like you.
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Does This Sound Like Sales & Marketing Pixie Dust To You?
When you understand your customer’s customers – and the frustrations they face in delivering solutions – you can change the conversation. You can move from selling to problem-solving.
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Are You Building Your Sales Plans Without the Customer?
When it comes to building annual plans, how disciplined are you? More importantly, who’s talking to the customer about how to grow their business? That’s their goal, too.
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Are You Using These Trade Shows Secrets?
Did the trade show season sneak up on you and your team again this year? The show date seems distant, especially before the holidays, and we always think there’s plenty of time for planning. Then the shipping date for the booth and products hits us like a bucket of cold water and the mad rush…
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Channel Instincts: Top 10 Posts of 2013
Channel Instincts posted its first blog on February 16, 2013. Since then, the site has had over 15,000 views. No one has been more surprised than us and we truly thank you for your interest and comments. But not all of you have been with us for the entire journey and while we have our…
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Are You Ready For A Dog Eat Dog World?
It’s impossible to separate price and value. For many of us, a big part of our current competitive situation boils down to one word. Price.
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Are You Struggling to Stand Out To Your Customer?
Not all innovation is new product innovation
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Does Marketing “Sell Dreams” and Sales Need to Make that “Dream” Happen, No Matter How Crazy the Dream?
The sales plan and the marketing plan should roll up hand and glove. Then you have accountability for performance.
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Are You Using a Zero-Based Marketing Communications Strategy?
Consider your marketing spend in terms of contribution to profits…instead of just cost of sales.
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8 Steps to Building a Customer-Focused Commercialization Strategy
8 questions you need to answer to be consumer focused and customer centered.
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Are You Asking the Right Questions When Hiring a Manufacturers Representative?
Think hiring a rep firm is like hiring for any open position on your team? Think again.