Tag: Shopper marketing

  • Are You a Product Marketing Hero?

    Are You a Product Marketing Hero?

    Are you ready for the phone call from the buyer straight into marketing? They expect you to know their business, competitors and the market backwards and forwards all the time.

  • Are Shoppers the Same as Consumers?

    Are Shoppers the Same as Consumers?

    Do you know who buys your products?  Not your customer – big box retailers, wholesalers, dealers or distributors – but the end-user of your products. In fact, it wouldn’t be surprising to learn that your company talks a lot about the end-user.  Hopefully, you use a different term like home owner, home buyer, shopper or consumer to make…