Tag: Strategy
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1P vs. 3P Seller on Amazon: Choosing the Right Path for Your Business
The decision to become a 1P or 3P seller on Amazon depends on various factors, including control, flexibility, operational responsibilities, pricing strategies, branding, customer relationships, marketplace dynamics, and long-term goals. Carefully evaluate these factors and align them with your business objectives to make an informed decision. Remember, there is no one-size-fits-all approach, and the best…
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Four Steps To Better Data-Driven Marketing
Greg Bonsib is an author of the new Mighty Guides Ebook Data Disruption.
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Your Price Is Too High!
Your price is too high really means “You haven’t shown your value to me.”
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Tips To Using AMS Ad Campaigns on Amazon.com To Grow Your Sales
Tips on how to use AMS ad campaigns to generate a 500% ROI.
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Are You Asking These 8 Key Strategic Questions?
One of the worst things that you can do is to engage in the planning process and base strategies on a flawed set of assumptions.
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Is Your Sales Team Asking The Right Pricing Questions?
Make no mistake; no customer buys anything just because they like you.
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Are You Investing in the Right Customers?
Gain insights and become more strategic by using this customer ranking tool to make tough calls and hard choices around who to fund for growth – and who it’s time to cut back with.
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Are You Building Your Sales Plans Without the Customer?
When it comes to building annual plans, how disciplined are you? More importantly, who’s talking to the customer about how to grow their business? That’s their goal, too.
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The Marketing Audit: Finding the Reason for Your Success
Why is your company doing so well? Why is it experiencing some difficulties? What are you doing right? And, more importantly, what are you doing wrong? Effective marketing requires a plan, with objectives, strategies and tactics for reaching goals. After these steps have been taken, a review of their effectiveness should be undertaken on a…