Tag: Business
-
Run Toward the Fire: How Bold Teams Tackle Challenges Head-On
When the alarm sounds in your business, what’s your instinct? Do you hesitate, waiting for someone else to act, or do you run toward the fire, ready to take ownership and solve the problem? The most successful companies—and the most impactful employees—don’t avoid challenges. They embrace them. They understand that fires are inevitable, but failure…
-
Are You Delivering Real Value to Your Customers?
Does value equal price?
-
Does Marketing “Sell Dreams” and Sales Need to Make that “Dream” Happen, No Matter How Crazy the Dream?
The sales plan and the marketing plan should roll up hand and glove. Then you have accountability for performance.
-
4 Steps to Building an Internal Communication Plan
Communication is critical within any business setting, but most importantly within a manufacturing facilities − where the right communication can really impact change and translate into business success. What’s the best way to communicate? How much should you communicate? How do you make sure your messages are heard? This guide will take you step-by-step through…
-
Are You Using These 4 Critical Steps of Sales Leadership?
Selling a lot of material is no longer just what you want your sales force to do. Demands and expectations of customers are growing. You must satisfy their needs. Information technology is giving you more date, in more user-friendly. The result is you need to more finely direct your sales force with the insights you…
-
Has Social Media Made PR Obsolete?
Social media has changed the role of public relations, not made it irrelevant. The speed of breaking news on online channels has increased the need for planning and crafting of consistent messages to be able to quickly respond to current events.
-
The Marketing Audit: Finding the Reason for Your Success
Why is your company doing so well? Why is it experiencing some difficulties? What are you doing right? And, more importantly, what are you doing wrong? Effective marketing requires a plan, with objectives, strategies and tactics for reaching goals. After these steps have been taken, a review of their effectiveness should be undertaken on a…
-
Are You At Risk of Being Swallowed By Your Whale?
If you have a customer that dominates your sales or your profitability picture, I know you are losing sleep. If that customer is a real whale—a company that is significantly larger than the rest of your business—then your stress level is even higher.
-
5 Essential Tips for Effective Advertising
Avoid falling into the trap of trying to make ads that are “all things to all people”
-
Is Pricing Making You Go Bananas?
Winning the confidence of the sales team is critical to execution of a price increase.
-
What Drives Your Product Marketing?
Few roles in a company are both strategic and tactical. Product marketing is both.
-
Are You Driving Engagement?
How people talk about and recommend your brand is the single most powerful reason for whether they buy you or your competitor. But what happens if your category or brand has low visibility, interest or conversation? You can still tap into and harness the interest and attention of a core group of influencers that are…
-
10 Tips for In-Home Selling
Effective sales call preparation helps ensure success on the call. Here are 10 steps that will help you have the confidence and information to get to “yes.”
-
What Does “Your Price Is Too High” Really Mean?
Make sure that the customer has truly earned and justified the price they need.