10 Tools to Focus Your Funnel


Great insights on effectively managing the fuzzy front end for clarity and results.

INSIGHTOVATION®

Is focusing your front end frustrating?

Thinking out-of-the-box puts fun into your funnel! It is interesting and creative.  It may be a useful way to approach problem solving and spark innovation.   But is your team drunk on divergent thinking?  At some point brainstorming becomes unproductive.  It alone doesn’t generate profit and it may leave you with a long list of unfocused, disconnected concepts.   convergent-vs-divergent2Eventually your product development team has to converge and focus on a product concept and business model that generates growth and profit.

Where to focus?  How to bring clarity?  The front end of product development does not have to be fuzzy and unfocused.  Get the fuzzy out of your front end with 10 steps and 10 tools that will help you bring clarity.

Get the fuzzy out.

Here are 10 tools to help focus your new product development funnel.

10 Steps

10 Tools

1.  Know…

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