Category: Consumers/Shoppers
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Are You Leveraging These Up & Coming Social Media Apps To Make Your Brand Standout?
You’ve finally gotten a handle on Facebook and Twitter and Instagram. But here’s one guarantee about social media platforms: They’re constantly changing. What’s today’s popular site is tomorrow’s old news. Translation? You have to take extra care to pay attention to what’s new and where people of all ages are flocking. Some of these sites are…
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Are You Delivering Real Value to Your Customers?
Does value equal price?
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Are You Throwing As Much As You Can Into The Marketplace, Hoping People Will Buy?
You may call it pull marketing, demand generation, or selling through, but what you are really doing is simply producing and throwing as much as you can into the marketplace, hoping people will react, and that consumers will buy.
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8 Tips to Improve Your Online Product Presentation
There is a minimum amount of content that is expected for EVERY item listed online.
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Can This Business Be Saved? How To Create A Product Line Review Strategy For A Big Box Home Center
The competition wants your business and the buyer wants more margin. One way or the another, it’s going to cost you.
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Is Your Marketing Thought Up or Thought Through?
Products become commodities without brand building. What’s more, consumers are willing to pay more for brands they love. But the real bottom line is this: competitors will define your brand if you don’t define it yourself.
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Are You Bending The Research To Make Your Case?
As Mark Twain so famously said, “There are lies, damned lies and statistics.”
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Are You a Product Marketing Hero?
Are you ready for the phone call from the buyer straight into marketing? They expect you to know their business, competitors and the market backwards and forwards all the time.
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Are Shoppers the Same as Consumers?
Do you know who buys your products? Not your customer – big box retailers, wholesalers, dealers or distributors – but the end-user of your products. In fact, it wouldn’t be surprising to learn that your company talks a lot about the end-user. Hopefully, you use a different term like home owner, home buyer, shopper or consumer to make…