Category: Management
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The Hidden Cost of Chasing More Sales
If your days feel overloaded but your profit doesn’t reflect the effort, ask yourself: Are we pursuing the right orders from the right customers or are we just staying busy?
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Run Toward the Fire: How Bold Teams Tackle Challenges Head-On
When the alarm sounds in your business, what’s your instinct? Do you hesitate, waiting for someone else to act, or do you run toward the fire, ready to take ownership and solve the problem? The most successful companies—and the most impactful employees—don’t avoid challenges. They embrace them. They understand that fires are inevitable, but failure…
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Are You Using These 7 Essential Traits to Unlock Remote Leadership Success?
In the era of remote work, leadership has evolved, demanding a tailored approach. Seven key traits guide effective remote leadership, including prioritizing team members’ worth, communicating a compelling vision, and fostering empathy and transparency. Embracing these traits cultivates a thriving virtual work culture and empowers teams to succeed from any location.
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What Does A 30-60-90 Day Action Plan Look Like For A Marketing Leader?
A 90 day marketing plan will communicate that you understand the job and that you will hit the ground running.
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A New Way To Budget For Marketing In 2016
A novel way to budget that links marketing and sales impact.
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Squirrel! Use Sales Planning To Avoid The Shiny Objects Syndrome
Are you missing out on sales because you’re running from idea to idea to see what works? Are you dashing from one shiny thing to another? Then you need to slow down and put down on paper all the ideas you have to drive sales. This simple exercise will help you clarify your thinking, give…
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26 Roadblocks To B2B Marketing Success
Profit inhibitors are roadblocks to your B2B marketing success.
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Are You Asking These 8 Key Strategic Questions?
One of the worst things that you can do is to engage in the planning process and base strategies on a flawed set of assumptions.
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Planning Success: 5 Critical Steps To Creating A Marketing Plan
Having a marketing plan forces you to take the time to understand and identify those customers and tools that will have the greatest return – as well as understand the resources necessary for success.
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Are You Building Your Sales Plans Without the Customer?
When it comes to building annual plans, how disciplined are you? More importantly, who’s talking to the customer about how to grow their business? That’s their goal, too.
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Is Messaging Confusion Hurting Sales?
Is your management team in sync with customer perceptions? If they aren’t, that confusion can hurt your sales.
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What’s Wrong with Lowe’s and Home Depot?
There’s a lot of missed opportunity for both big boxes and building product manufacturers. This results in big boxes settling for growth that is lower than what’s possible in category after category – including yours.
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Are You Stuck In a Rut?
Since many good things (and some not so good) traditionally come in threes, we thought we’d follow the lead set in our last two blog posts where we spoke of service and value and talk about a third old fashion thing. Let’s talk about tradition, which can be a blessing or a curse. Traditions stand…
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Are Your Product Margins Caught Between a Rock and a Hard Place?
Accomplishing a growth agenda often requires a significant paradigm shift. You can no longer afford to simply “market what we make.”
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Does Marketing “Sell Dreams” and Sales Need to Make that “Dream” Happen, No Matter How Crazy the Dream?
The sales plan and the marketing plan should roll up hand and glove. Then you have accountability for performance.