26 Roadblocks To B2B Marketing Success


Profit inhibitors are roadblocks to your B2B marketing success.

This checklist will help you think about possible barriers that you are facing with your brand, product or service. More importantly, it will get you to focus on how do you plan to overcome the profit inhibitors that are impacting your marketing programs?

Profit Inhibitors

Do They Apply?

Plans To Eliminate?

1.  Absence of customer oriented thinking
2.  Inexact or inadequate marketing objectives
3.  Internal communication failure
4.  Inadequate distribution planning
5.  Lack of innovation in product, packaging, etc.
6.  Budget deficiencies in communications
7.  Failure to dominate in communication media used
8.  Misunderstanding customer motivation
9.  Too generic marketing approach/messages
10. Inadequate understanding of market and customer opinion
11. Failure to “merchandise” or follow through
12. Over-promoting (dealing) or too much “price” concern
13. Information loss from management to point-of-sale
14. Giving promotion jobs it cannot do
15. Watered-down messages due to too much committee approval
16. Failure to build-in measuring systems for all plans and programs
17. Failure to define – and influence – the corporate image
18. Imbalance between communication activities
19. Copying competition in communication activities
20  Failure to build extra benefits of quality image of product and company or service
21. Failure to update marketing strategy/ organization
22. Working in silos
23. Inflexibility of policies
24. Inadequate knowledge of competition
25. Lack of or stagnant web and social media content
26. Failure to take advantage of “competitive edge”

 What Profit Inhibitors did we overlook that are barriers to your B2B marketing success?

Good Selling!
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