Tag: Advertising and Marketing
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3 Brand Values Sears/Craftsman Taught Us
When you go to branding school, one of the first things you learn is a lesson on the power of a brand
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6 Effective Ways on How Building Materials Marketers Must Use Social Media
The building products industry is lagging behind in using social media marketing.
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5 Ways to Make B2B Communications More Effective
Communicating with a business audience is very different from talking to consumers. And this is important because just about organization has to do both.
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3 Ways to Grow Your Online Sales
Ecommerce can be a growth engine for your sales but it doesn’t happen without the same planning, effort and investment that it takes to grow your brick and mortar accounts.
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How To Tell If It’s Time To Fire Your Ad Agency
While there are a few good B2B client/agency relationships, find out why the majority of them are not very strong. The result is that the client doesn’t get the results they should.
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26 Roadblocks To B2B Marketing Success
Profit inhibitors are roadblocks to your B2B marketing success.
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10 Hacks To Build A Great PowerPoint Presentation
It’s going too far to say a great presentation makes the sale but it uses the same components – a compelling story backed with strong proof points and powerful visuals – that you and the sales team use to build your business.
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3 Ways to Make (and Keep) Your Brand Promise
A company’s brand is its promise.
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Channel Instincts: Top 10 Posts of 2013
Channel Instincts posted its first blog on February 16, 2013. Since then, the site has had over 15,000 views. No one has been more surprised than us and we truly thank you for your interest and comments. But not all of you have been with us for the entire journey and while we have our…
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What’s Your Advertising Agency Accountable For?
Amazingly, accountability is a concept that often strikes fear in the hearts of both ad agencies and marketing managers.
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10 Guidelines for More Effective Advertising
Follow these 10 guidelines for more effective advertising.
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Are You Making It Too Easy For Your Competition?
How well do you know your competition? Put your knowledge to the test and build a competitive sales pitch. Be aggressive and be the competition.